identity
At the core of my offerings, you’ll find Identity Design Packages. These packages are carefully and beautifully crafted to provide you with everything you need to define and create a coherent brand identity that resonates with your target audience.
I’ll work closely with you to craft a comprehensive and captivating brand identity to ensure every element reflects your unique vision and values.
The Brand Essentials
PERFECT FOR BRANDS ON A BUDGET, BUT YOU STILL WANT TO HAVE THE BASICS IN PLACE TO MAKE A GREAT FIRST IMPRESSION.
What’s included:
- Strategic logo design questionnaire
- 2-hours discovery call to work through questionnaire together, establishing a brief to move forward with (or, if within 30-minutes to Broadway, Worcestershire, we can arrange a 2-hour in-person meeting)
- Research marketplace and competitors
- Moodboard
- Three initial logo design concepts
- Further development on 1 logo design concept, with 3 rounds of minor changes
- Creative direction: colour palette & fonts
- Logo suite: primary logo (secondary logo if applicable/required)
- Social media kit including profile images
- Brand guidelines
- Logo file deliverables: logo files in JPG, PNG, PDF and AI.
Average timeline: 4 weeks
The Complete Branding Package
FOR THOSE WHO NEED MORE GUIDANCE AND WANT A TRULY HOLISTIC APPROACH TO THEIR BUSINESS BRANDING. AN ALL-INCLUSIVE PACKAGE WITH A BRAND CONSULTANCY SESSION INCLUDED, TO ENSURE YOU ARE LEFT FEELING EMPOWERED AND EQUIPPED WITH THE TOOLS FOR EVERYTHING NEEDED TO MAKE AN IMPACT.
THE RESULT; AN UNRIVALLED IDENTITY WHERE YOU’LL ALSO HAVE CLARITY ON WHERE YOU’RE HEADING.
What’s included:
ESTABLISHING YOUR BRAND ESSENCE
• A 6-hour one-to-one session where we’ll work to establish the following;
– Brand vision, mission and values
– Customer analysis
– Competitor analysis
– Defining brand personality and tone-of-voice
– Brand moodboard
– Initial brand design questionnaire
+ THE BRAND ESSENTIALS PACKAGE
+ CHOOSE THREE MARKETING ITEMS;
BUSINESS CARDS • LETTERHEADS • COMP SLIPS • 5 SOCIAL MEDIA POST TEMPLATES • ENVELOPES • SWING TAGS • PRODUCT LABELS • STICKER DESIGN • TISSUE PAPER • DOUBLE SIDED FLYER • FACEBOOK HEADER • EMAIL SIGNATURES • BRANDED ITEMS SUCH AS; NOTEBOOKS, MUGS, CLOTHING & ACCESSORIES.
Average timeline: 6 weeks
“Our branding is a great success and the website is brilliant, informative, attractive and easy to navigate. It has lead to many new relationships with conservation and educational bodies, fellow farmers and interested followers and of course, customers wishing to purchase our homegrown produce. I cannot speak too highly of Charli and would not hesitate to recommend her.”
Lydia Handy, Homegrown at Hampen
Make an Enquiry…
Whether you’re looking to discover how I can help you with your business, or have a specific brand design project in mind, I’d love to talk with you!